Problems
We welcomed new visitors with nothing but a login screen
The old Cabells website mainly served as the login portal for existing customers. There was little information for potential customers who wanted to learn about the products. This, along with the overly technical wording throughout the site, left a barrier between us […]
Marketing Materials
GRAPHIC DESIGN • BRANDING
The updated branding required that all promotional material be updated as well. This included collateral for conferences, magazine flyers, print and digital advertising, business cards, etc.
create a cohesive look with similar elements, imagery, and copy.
Journal Info Cards
UI/UX • DATA VISUALIZATION • INFORMATION ARCHITECTURE
Search results were unorganized and looked like a data dump. The new journal cards needed a visual information hierarchy that was clean, logical, and dynamic. reorganize the information architecture to match our […]
Employee Interface
UI/UX • INFORMATION ARCHITECTURE
The data entry and sales desktop application could no longer be updated so its features were slow, limited, and outdated. The new web interface had to be modern, flexible, and allow for all of our business functions.
Customer Interface
UI/UX • BRANDING • DATA VISUALIZATION • COPYWRITING • INFORMATION ARCHITECTURE
Though functional, the search system was not user-friendly or attractive. The new interface needed to be flexible and logically organize the dynamic journal information.
build a modern, single page […]
Cabells Website
UI/UX • BRANDING • COPYWRITING The old site had little direction and left visitors feeling lost. Cabells.com needed to showcase the value of the product suite for potential customers from first visit to requesting a quote.
rewrite value propositions and […]
Brand Design System
UI/UX • BRANDING • MARKETING
The brand identity was never planned so the colors, fonts, and website felt unfocused and pieced together. The new design system needed to reflect the company personality and address every digital element.
discover our […]