Problems
Identity crisis
The previous brand identity wasn’t ever thoroughly planned so the colors, fonts, and websites felt unfocused and pieced together. The new brand design needed to reflect the company personality and address every digital element.
Previous redesign was too bubbly and childlike
Too many rebrandings and inconsistent identities over the years […]
Problems
Starting from scratch
Updating our branding required that all promotional material be updated as well. This included collateral for conferences, magazine flyers, print and digital advertising, business cards, etc.
The old designs, much like the old branding, felt bland and disjointed. I wanted to add a sense of professionalism, consistency, and uniqueness. Everything […]
Problems
We welcomed new visitors with nothing but a login screen
The old Cabells site served primarily as the login portal for existing customers. There wasn’t much info for potential customers who wanted to learn about the products. This left a barrier between us and our audience, […]
Problems
Outdated search platform
After the brand and marketing site redesigns, the next critical project was the customer search interface—our actual product called Journalytics. This is where the customer would spend all of their time looking for journals so it was the most important part […]
Problems
Cluttered search data
When users performed a search, the results were unorganized and looked more like a data dump than a refined snapshot. The new journal cards needed a visual redesign with information hierarchy that was clean, logical, and dynamic.
Dated interface designs
Content looked like it was floating and unorganized
Styling […]