Cabells

The complete source for academic journal info, evaluation metrics, and submission details to guide researchers and institutions in getting the most impact from their research.

Stats

Roles

Designer

Type

web

Year

2020

Tools

Adobe XD

Journalytics Marketing Website

Problems

We welcomed new visitors with nothing but a login screen

The old Cabells website mainly served as the login portal for existing customers. There was little information for potential customers who wanted to learn about the products. This, along with the overly technical wording throughout the site, left a barrier between us […]

2021-11-08T00:29:22-07:00November 6th, 2021|Cabells|0 Comments

Marketing Materials

Marketing Materials

GRAPHIC DESIGN • BRANDING

The updated branding required that all promotional material be updated as well. This included collateral for conferences, magazine flyers, print and digital advertising, business cards, etc.

create a cohesive look with similar elements, imagery, and copy.

[…]

2019-08-17T20:57:10-06:00May 4th, 2019|Cabells|0 Comments

Journal Info Cards

Journal Info Cards

UI/UX • DATA VISUALIZATION • INFORMATION ARCHITECTURE

Search results were unorganized and looked like a data dump. The new journal cards needed a visual information hierarchy that was clean, logical, and dynamic. reorganize the information architecture to match our […]

2019-08-17T20:52:08-06:00May 4th, 2019|Cabells|0 Comments

Employee Interface

Employee Interface

UI/UX • INFORMATION ARCHITECTURE

The data entry and sales desktop application could no longer be updated so its features were slow, limited, and outdated. The new web interface had to be modern, flexible, and allow for all of our business functions.

[…]

2019-08-17T20:53:13-06:00May 4th, 2019|Cabells|0 Comments

Customer Interface

Customer Interface

UI/UX • BRANDING • DATA VISUALIZATION • COPYWRITING • INFORMATION ARCHITECTURE

Though functional, the search system was not user-friendly or attractive. The new interface needed to be flexible and logically organize the dynamic journal information.

build a modern, single page […]

2019-08-17T20:55:34-06:00May 4th, 2019|Cabells|0 Comments

Cabells Website

Cabells Website

UI/UX • BRANDING • COPYWRITING The old site had little direction and left visitors feeling lost. Cabells.com needed to showcase the value of the product suite for potential customers from first visit to requesting a quote.

rewrite value propositions and […]

2019-08-17T20:50:03-06:00May 4th, 2019|Cabells|0 Comments

Brand Design System

Brand Design System

UI/UX • BRANDING • MARKETING

The brand identity was never planned so the colors, fonts, and website felt unfocused and pieced together. The new design system needed to reflect the company personality and address every digital element.

discover our […]

2019-08-17T17:29:26-06:00May 4th, 2019|Cabells|0 Comments
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